A proposed rebrand for the 2024 Newport Jazz Festival, complete with branding, print materials, and digital mockups.

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This semester-long project was completed for AXD 353: Advanced Typographic Systems at UMass Dartmouth. Each student was asked to select an event (such as a festival, performance, or conference), and create a system of branding and deliverables for it.

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I chose to focus on Newport Jazz Festival, the oldest national jazz festival in the country. Blending the stately beaches of Newport with the playful depth of jazz, I honed in on the branding, and the rest flowed from there.